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Open from April 5 to September 14, 2025

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Visiting and staying in La Baule

A famous seaside destination in the Loire-Atlantique region of France, not far from Brittany, La Baule-Escoublac is an ideal family vacation destination. With its sandy beaches, museums and other places of interest, not to mention numerous activities for young and old, there’s something for everyone.

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The beaches of La Baule

La Baule boasts a large beach running the length of the town, stretching for almost 8km to the Pornichet marina. This beach is renowned for its fine sand, and is even referred to by locals as “the most beautiful beach in Europe”. It’s ideal for a relaxing day out with the family, but also for those wishing to learn the joys of water sports, in particular sailing, paddling and catamaran sailing.
The first section of the beach, at Le Pouliguen, is called Plage du Nau and is separated from the main section by the mouth of the Grand Étier du Pouliguen. This small beach offers a very tranquil setting for those who like to relax first and foremost.

The main section is divided into 3 beaches:

  • Benoît beach on the other side of the Grand Étier at Le Pouliguen
  • The beach at La Baule
  • La lage des Libraires at Pornichet

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Must-see tours

There’s much more to La Baule than its beaches. On the contrary, the town and surrounding area are packed with places of interest for families to discover.
You can visit the Bernard Boesch museum in Le Pouliguen, and learn more about the history of this French painter and architect.

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Among the places to visit in La Baule, the Parc des Dryades is a must. Covering an area of 25,000 m², it features over 300 trees and a 1400-seat amphitheatre.

In Pornichet, you can discover the Villa Ker Souveraine, a remarkable example of 1920s seaside style, which was listed as a historic monument in 2022.

Family outings not to be missed

La Baule also offers plenty of opportunities for family outings.
Cycling is a particularly popular way to discover the region’s remarkable landscapes and sites. In particular, you can ride along the Côte d’Amour, discovering its landscapes and in particular the Croisic peninsula.

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A must-do family outing is to visit the Brière Regional Nature Park by barge (a traditional local boat). This is France’s second-largest marshland, home to a rich ecosystem with 900 different plants and numerous aquatic birds. Covering over 50,000 hectares, the Grande Brière is one of the country’s largest wetlands. The Brière offers a sense of escape, calm and contemplation, with an infinite horizon and a landscape punctuated by bell towers and the Saint-Nazaire bridge.

Other family outings include a visit to the Océarium du Croisic , where you can discover the marine fauna.

La Baule also boasts a mini-golf course, always great fun with the kids.

Where can you take your family camping in La Baule?

The Aloa vacances Les Ajoncs d’Or campsite is the ideal place for a family camping holiday in La Baule. Situated close to the beaches and main tourist attractions, it offers a peaceful, green setting in which to relax.

Our modern, comfortable accommodation can sleep up to 6 people. The Ajoncs d’Or campsite in La Baule also offers a wide range of facilities and services, including a heated swimming pool, a children’s play area, a grocery store and a bar-restaurant, to make your stay as pleasant as possible.

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Ranges Area Bedrooms Bathrooms TV lounge Kitchen kit ** Kitchen kit + *** Transat Dishwashers Toaster Hair dryer Bath kit **** Climatisation TV in parents' bedroom Plancha Coffee maker
Cocoon 18m² to 23m² 1 to 2 bedrooms 1 with filters
Evasion 23m² to 30m² 2 bedrooms 1 with filters
Evasion + 31m² to 33m² 2 bedrooms 2 with filters
Loisir 30m² 3 bedrooms 1 with filters
Loisir + 30 3 bedrooms 1 with filters
Confort 40m² 4 bedrooms 1 with filters
Confort + 39m² to 40m² 3 to 4 bedrooms 2 with filters
Mahana 28m² to 40m² 2 to 3 bedrooms 1 to 2 Pods
Premium 28m² to 40m² 2 to 3 bedrooms 1 to 2 Pods

All our accommodations are also equipped with a refrigerator, a table and chairs, crockery, kitchen utensils, an electric coffee maker, a microwave, mattress pads, pillows (60 *60) and blankets.

*the kitchen kit includes : a sponge, a multi-use cleaning pod, a dishwashing liquid pod and two bags of ice cubes

** kitchen kit + includes : a sponge, a multi-use cleaning pod, a dishwashing liquid pod, two bags of ice cubes and a dishwasher tablet

*** the bath kit includes : a tube of shampoo, a tube of shower gel and a bar of soap